A comedian, a bank and cancer walk into a bar…
ANZ — THE COMEDY TREATMENT
Cancer’s not only deadly, it’s also a hell of a conversation killer.
So for ANZ’s 33rd year of sponsoring Cancer Society, we wanted to raise money to fight cancer, by getting more people talking about it. How did we do that? By making it the subject of an hour long, live-to-air comedy special.
🎨 AD Mark Cameron
🧠 CDs Ashwin Gopal & Shane Bradnick
📸 Simeon Patience
🏆 Spikes; brand experience, use of influencer
🥉AXIS Awards; brand experience, use of influencer
🥇NZ Marketing Awards; brand activation
🥇Effies; use of sponsorship