
How did chattering teeth help the homeless?
AUCKLAND CITY MISSION — BAD GIFTS FOR GOOD
To raise money for The Auckland City Mission, we infiltrated the Christmas tradition of buying your mates pointless but funny gifts AKA Secret Santa. 12 common Secret Santa gifts were turned into Christmas e-cards. Each e-card was packed with all the novelty of the gift, but with the proceeds going towards a different aspect of The Auckland City Mission. So you could give the experience of a funny, stupid gift, without the wastefulness. Each card even came with their own unboxing experience.










🎨 AD Mark Cameron
🧠 CDs Jared Isle and Mick Stalker
🎥 Laura Sargisson
🤲🏻 Amy Cattanach
🥉AXIS Awards; digital copywriting, digital charity
🎖️Bestadsontv.com; top global interactive campaign of the week